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IQ Capital Fund



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Neul, the Cambridge wireless technology pioneer, has appointed a new CEO to steer the business to global leadership – former Acorn, Icera and Element 14 boss Stan Boland.

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In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in more detail and its approach to building on the pipes of the new programmatic eco-system.

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From Grapeshot CEO John Snyder’s vantage point, a culture of innovation and a willingness to partner in the UK has created new opportunity for his company. Having originally entered the ad tech space targeting the sell-side in 2008, Grapeshot has since pivoted and brought keyword targeting to European — and soon U.S. — ad buying clients such as Xaxis through the AppNexus app marketplace.

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Stillfront Group, a leading Swedish game developer, publisher and operator, acquires 100% of Power Challenge, an investee of IQ Capital Fund I LP.

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News




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